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Everything you need to market your practice, in one place.
The Content & Marketing Hub isn’t another content calendar you set up once and forget. It’s a complete marketing system built for therapists who’d rather be seeing clients than staring at a blank screen. You show up with an hour, open the Hub, and know exactly what to post, what to send, and what’s working. Marketing stops feeling like a second job and starts feeling like something you can actually keep up with.
Every tracker and guide was built around one question: does this make marketing easier for a busy therapist? The trackers keep your posts, emails, blog, freebies, and monthly results organized. The guides give you the ideas and words so you’re never starting from nothing: awareness months to post about, hooks and captions to customize, emails ready to send, and prompts that help AI sound like you. And because you’re a therapist, not a content creator, it includes the one thing generic marketing templates never do: a Content Ethics Checklist so every post protects your clients and your license.
It also teaches you to think like a marketer. Most therapists were never taught marketing, and most marketing advice wasn’t written for therapists. The Market Strategy section walks you through the same frameworks marketing professionals use, like positioning, the client journey, reading your numbers, and brand voice, translated for a therapy practice and built around your clinical ethics. No jargon, no pressure tactics, just a clear strategy behind everything you post.
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Content Calendar
Plan every post from idea to published across Instagram, email, Pinterest, LinkedIn, and more. Track your hook, caption, call to action, and status in one view.Email Planning
Map out your newsletters with subject lines, send dates, goals, and list segments, so your list hears from you consistently.Blog & Podcast Tracker
Keep your long-form content organized from first idea to published, so the posts that help you get found on Google actually get written.Lead Magnet Vault
Track every freebie you offer, where it lives, how many people sign up, and which service or product it leads to.Monthly Marketing Check-In
A 15-minute monthly review of what worked, what didn’t, and what to focus on next, so you’re marketing on purpose instead of guessing.
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12-Month Mental Health Content Calendar
Awareness months and seasonal themes with post ideas for every month of the year. Never wonder what to post again.Hook & Caption Bank
Ready-to-customize opening lines, a simple caption formula, and calls to action that fit a therapy practice.Content Ethics Checklist
Run every post through this before you publish: client privacy, testimonials, outcome promises, safe messaging, and more.Welcome Email Sequence
A ready-to-use 4-email sequence for new subscribers, from freebie delivery to a gentle invitation to work with you.Group & Workshop Launch Planner
An 8-week promotion timeline for filling your next group or workshop, plus a post-launch review.Referral Partner Outreach
Introduction and check-in email templates, plus a quarterly plan for building relationships with doctors, schools, and other providers.Directory Profile Optimizer
A simple formula and checklist for writing a Psychology Today profile that speaks to the person reading it.Marketing in 1 Hour a Week
A realistic weekly plan that fits around a full caseload, plus a step-by-step guide to batching a month of reels with AI and Canva.Using AI (Claude) for Content
Copy-and-paste prompts, how to teach AI your voice, and the guardrails therapists need when using AI for marketing.
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Positioning & Core Message
Define what makes your practice different using the STP framework, a value proposition, a positioning statement, and a message house.The Client Journey
Map how people move from first finding you to booking, with a journey map and a content mix that meets clients at every stage.Ethical & Trauma-Informed Persuasion
The 7 principles of persuasion and SAMHSA’s trauma-informed principles, translated into marketing that never relies on fear, shame, or fake urgency.Reading Your Numbers
Learn which numbers actually matter, from vanity metrics to KPIs, with simple formulas and what to do when something isn’t working.Brand Voice Guide
Build a voice chart, adjust your tone for every situation, and create a voice summary that keeps AI drafts sounding like you.Channel Strategy
Use the PESO model and a channel scorecard to choose the one or two platforms worth your time.Social Proof Without Testimonials
Build trust ethically with an inventory of your credentials, trainings, and other trust signals, and where to use them.Design & Readability 101
Readability, design, reel safe zones, and accessibility guidelines, plus a before-you-post checklist.
What’s included:
You may be wondering, will I actually have time for this?
Yes, and that was the whole point. The Hub is built around one realistic hour a week: plan a post, create it, schedule it, and connect with one person. If you’d rather batch, the step-by-step guide shows you how to create a month of reels in one sitting with AI and Canva. You don’t need to post every day or be on every platform. You just need a system that makes showing up easy.
If you’ve never used Notion before, not a problem. A free Notion account is all you need to get started, and Notion’s interface is one of the most intuitive tools available. I’ve included links to Notion’s own help guides inside the workspace so you’re never left guessing. You can use Notion on your desktop, or download the free app and use it on the go.
- Built for private practice therapists — every tracker and guide was designed around how therapists actually market, with ethics and privacy built in
- Marketing strategy, made for therapists — learn the frameworks marketers use, without the jargon or the pressure tactics
- A system, not just a calendar — plan, create, launch, and review, all connected
- Done-for-you copy — hooks, captions, emails, and outreach templates ready to customize
- Content Ethics Checklist included — protects your clients and your license with every post
- AI made safe and simple — prompts and guardrails for using Claude to create content faster
- PHI-free by design — no client names, stories, or clinical details live here
- Built for Notion's Free Plan — no paid subscription required
- Instant duplicate into your Notion account — ready to use the same day you buy it
Notable features:
Still have questions?
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No. A free Notion account is all you need to duplicate and use this workspace. Notion's free plan gives you everything required to get started. If you want to invite team members or access advanced features you can upgrade at any time but it is not required for this template.
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After purchase you will receive a PDF with your Notion template link and step-by-step instructions for getting started. Click the Notion link, select Duplicate, and the entire workspace is copied directly into your own Notion account. No complicated setup required.
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Yes. The Hub covers email, blogging, freebies, referral outreach, and directory profiles too. Use the parts that fit how you market your practice and skip the rest.
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Not at all. The Market Strategy section was written for therapists who were never taught marketing. Every framework is explained in plain language with examples from a therapy practice, and you can start with just the trackers and guides and come back to strategy whenever you’re ready.
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No, but they help. The Hub works on its own. The batching and AI guides show you how to use Canva and Claude to save time if you’d like to.
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No. This workspace is for marketing only. It never stores client names, stories, sessions, or clinical details, and the Content Ethics Checklist helps keep it out of your content too.
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Yes. If you get stuck, the blog has free Notion tutorials, and you can always reach out through the contact page.
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Due to the digital nature of this product all sales are final. No refunds are offered after purchase. If you have questions about whether this workspace is right for your practice please reach out before purchasing at support@thefoliostudio.com.
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Reach out at support@thefoliostudio.com and I will get back to you within 2–3 business days.